Women in ERP Video Production

Independent Open Source Software Integrator

Goal:

Showcase women who are leaders in the tech industry to increase affinity and drive preference for the brand.

Tactic:

Create an inspiring video presenting a powerful message about how women can thrive in technology fields and make a positive impact.

Target:

• Women looking into a tech degree.
• Women looking to work in the tech industry.

Results:

Client customer base is 41% women and 59% male, more than double industry and starting benchmarks.