Neuromarketology™

Neuromarketology reveals the methodology of mapping each of your target audience’s behavioral, demographic, sociographic, and psychographic connection points to your brand.

what is Neuromarketology?

It’s time to get ahead with a more cerebral approach to marketing. That’s because the playing field of marketing communications has changed more in the past three years than in the previous 10 years. Changing the way we approach marketing must change too. FabCom pioneered a new approach, Neuromarketology, that analyzes the new marketing landscape and leverages its unique opportunities for clients.

President and CEO Brian Fabiano’s book Neuromarketology: How to Develop, Implement and Manage Dynamic, Real-Time, Cross-Channel Marketing Campaigns that Generate Astonishing ROI reveals the methodology of mapping each of your target audience’s behavioral, demographic, sociographic, and psychographic connection points to your brand. In other words, we achieve a better level of understanding of how your customers think and react, and craft hyper-relevant messaging with pinpoint accuracy to ensure results.

behavioral

When a particular marketing challenge warrants it, we use a number of leading edge technologies in the field of neurology. This brain science—or, as some say, neuromarketing—when combined with our other data, allows us to confirm our confidence in strategic recommendations by knowing your customers' minds—literally.

demographic

In today's market, it is no longer good enough to plan and execute marketing communications based simply on broad age and era similarities in beliefs, values, and expectations. We have to dig deeper to define meaningful market segmentations.

psychographic

Fortunately, we now can use psychographics and sociographics to supplement the general marketing communications direction of broader age and era demographics. In addition, we analyze and account for environmental and other external factors which may affect communication with your target audience. By further segmenting the broad age categories, we can communicate more relevantly by analyzing and understanding social status, group interaction, and buying habits.

sociographic

Once we have determined the demographic and psychographic segmentation of your target audiences, we look at sociographic variables to fine-tune our understanding of your customers, establish hyper-relevant marketing, and optimize our communications with them.

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affiliates & partners

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