Vehicle Wraps

Telecommunications Company

Goal:

Heighten brand awareness as a regional IT leader and trusted adviser in voice, data, and managed services.

Tactic:

Create a vehicle wrap as part of a strategically integrated outdoor media campaign aimed at ongoing, repeated, and targeted visibility for the brand.

Target:

• Commuters, including business leaders, in the metro Kansas City metro area on highways and city streets ages 25-65.

Results:

The comprehensive branding and positioning campaign doubled the client’s revenue over 36 months, exceeding all goals and objectives by 32%.