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Technology University

University Environment Campaign

GOAL:

Position UAT as the technology university synonymous with tech respect with nationally respected technology degrees that empower students to achieve true tech respect.

TACTIC:

Implement two-part integrated marketing campaign including print advertising, website, direct mail/HTML/PURL, recruitment fair displays and banners.

TARGET:

  • Males and females ages 15-50.

RESULTS:

Increased website visits 9% overall. Inclusive of inquiries from general technology university category students and specifically women increasing by 19% with a consistent 11% open rate of the campaign.