University Environment Campaign

Technology University

Goal:

Position UAT as the technology university synonymous with tech respect with nationally respected technology degrees that empower students to achieve true tech respect.

Tactic:

Implement two-part integrated marketing campaign including print advertising, website, direct mail/HTML/PURL, recruitment fair displays and banners.

Target:

• Males and females ages 15-50.

Results:

Increased website visits 9% overall. Inclusive of inquiries from general technology university category students and specifically women increasing by 19% with a consistent 11% open rate of the campaign.