University Education Pipeline Marketing

Health Sciences University

Goal:

Bring more students from underserved communities into the medical profession as a part of the university’s outreach program.

Tactic:

Provide a kit of informational materials to be displayed at small clinics all over the country and give a how-to unboxing video explaining the best way to display the materials for maximum impact.

Target:

• High school students
• Anyone interested in a medical profession

Results:

Out of 200 prototype packages, 673 unique sessions to learn about programs and 28 submissions into the program occurred.