University Degree Program Marketing Campaign

Health Sciences University

Goal:

Increase awareness of ATSU online degree programs.

Tactic:

Develop print ad series targeted to program-centric publications reaching key target audiences.

Target:

• Post-professional women and men ages 22-55.

Results:

Established a new lead generation channel through this offline to online integrated campaign. Placed in professional conference print and digital. Increased visibility of online degree programs and qualified organic leads by 41% the following year.