University Culture Direct Mail

Technology University

Goal:

Engage students with messaging about the University’s innovative learning environment to engage students to apply and progress students through the engagement funnels.

Tactic:

Develop a personalized and integrated direct marketing campaign to connect prospects to the online brand and spur awareness and consideration.

Target:

• High school students ages 14-18

Results:

Increased awareness and inquiries to Admissions by 3.1 percent over previous year’s initiative.