University Campus Aerial Video

Health Sciences University

Goal:

Familiarize potential students with the campus and surrounding area so they can begin to see themselves on the campus.

Tactic:

Create a short video utilizing drone technology including footage of aerial campus view and surrounding Mesa community.

Target:

• Males and females ages 20-60

Results:

Overall, increased web traffic engagement from front page. Increased home page engagement by 41 percent. Click through to degree programs increased 9 percent.