University Athletics Lead Gen Campaign

State University Athletics

Goal:

Build support for the university’s volleyball booster program and bolster fund development.

Tactic:

Utilize cross-channel social integrations to implement a lead generation campaign advertising new opportunities to support the program.

Target:

• Players, coaches, families, and community.

Results:

Strengthened the community and family members’ support for the team with a 2000% increase in fundraising.