University Alumni Video Productions

Technology University

Goal:

Capture the inspiring stories of university alumni heroes to build brand awareness of the extreme value of a private technology education.

Tactic:

Build a portfolio of alumni success stories by video producing a series of featured alumni interviews to showcase that graduating students from this top technology University are impressing the world as respected innovators in their fields.

Target:

• Prospective students and families.

Results:

Successful in completing the initial phase of the project. Even in the early stages, the videos are generating a 10% increase in visitors to the alumni web page.