Tech University Tradeshow

GOAL:

Establish the client as the stand-out advancing technology college that offers the supreme fit for prospective students’ technology passions.

TACTIC:

Introduce the technology university’s elite technology degrees at career fairs as part of an integrated recruitment strategy.

TARGET:

• High school age students, women an men, ages 15-18.

RESULTS:

In a hostile regulatory environment, the university outpaced the average of all private university growth by 230% when compared to their private for profit undergraduate competitors.