Medical Billing Services

revMD.com Tradeshow

Medical Billing Services

Goal:

Reinforce market position that the medical billing and coding company is a specialist in specific industries and understands each one’s unique challenges.

Tactic:

Attend nine tradeshows per year, one show for each of the targeted practice segments, and introduce participants to services that address these challenges.

Target:

  • Orthopedic Surgery
  • Diagnostic Radiology
  • Plastic Surgery/Reconstructive Surgery
  • Cardiology: Invasive/Interventional
  • Neurosurgery
  • Radiation/Oncology
  • Anesthesiology
  • Dermatology/MOHS Surgery
  • Family Practice (as gateway)

Results:

The company added 250% more revenue diversification and experienced 21% year over year growth even in a time of market and account transition.

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