Pro Basketball Website

Arizona Pro Basketball Team

Goal:

Optimize communication among and fundraising support for this high-caliber IBA basketball team.

Tactic:

Develop an interactive website providing continual updates and opportunities to support the team.

Target:

• Players, coaches, families, and friends.

Results:

Increased overall communication flow that strengthened team camaraderie. Increased attendance by 10%, volunteer support by 10%, and donations by 20%.