Livestream Event Marketing

Healthcare University

Goal:

Expand opportunities for target audiences to attend the Student National Conference by promoting the client’s “Getting There” webinar series to give prospective students a glimpse of an event crucial to their career development.

Tactic:

Provide an integrated framework of communications from creating awareness in hard-to-reach communities and demonstrating the clear pathway to supporting future students in “getting there” through live 4K streaming of the event.

Target:

• Top 100 undergraduate colleges that marticulate premed students of diverse populations
• Anyone who has registered at the diversity portal in. the last 2.5 years
• Anyone of diverse population registered through admissions

Results:

More qualifying respondents in one weekend event than in the previous 3.5 years of efforts by other communications and marketing teams.