Life Extension Conference Environment Marketing

Life Extension Non-Profit Organization

Goal:

Increase attendance at annual promotional exposition and create a more successful event from year-to-year with a broader audience appeal.

Tactic:

Plan the logistics of the event and live-stream the conference, film interviews with key speakers and members of the organization, and capturing b-roll of the festival.

Target:

• Men and women 30+
• Men and women 50+
• Men and women 65+

Results:

Event sold out the contracted hotel rooms and four other venues, production value was increased, and the conference was streamed by thousands of additional interested viewers.