Healthcare IT Corporate Identity

Healthcare Information Technology Company

Goal:

Develop an immutable market position for an emerging health information technology brand.

Tactic:

Leverage marketing business intelligence to develop a new and best alternative healthcare BPO position to compete within the healthcare managed services/healthcare ITO.

Target:

• Enterprise class healthcare providers.

Results:

FabCom crafted a unique and defensible positioning for a newly formed health technology brand, which allowed it to meet, evolve, pivot into the developing BPO marketplace, and scale to each of its key target audience’s unique needs.