Healthcare IT Advertising Branding Campaign

Healthcare Information Technology Company

Goal:

Introduce new branding and positioning while addressing the urgent needs that exist among healthcare organizations for improved technological interoperability.

Tactic:

Create an advertising campaign as part of a larger branding and positioning campaign featuring the concept of Unity Within that markets the client’s culture, expertise, and teamwork as a defining benefit in unifying operations.

Target:

• Enterprise-level CDOs (care delivery organizations).

Results:

Established a viscerally resonating positioning campaign as a framework for the new company launch.