Healthcare IT Advertising Campaign

Healthcare Information Technology Company

Goal:

Accentuate branding and positioning for this emerging HIT (Health Information Technology) brand by reaching key target audiences.

Tactic:

Develop a print advertising campaign featuring the business and heart of healthcare, with each ad focusing on the client’s emerging new branding and positioning.

Target:

• Enterprise-class healthcare providers.

Results:

FabCom crafted a powerful ad series resonating the new brand and position that addresses each key target audience’s unique needs.