Health and Wellness Assessment

Not-for-Profit Community-Based Organization

Goal:

Help caretakers determine which living arrangement suits their aging parent(s) and provide innovative programs focused on health, wellness, and sustaining members’ lifestyles.

Tactic:

Design an assessment and personalized landing page to lead targets to the right program.

Target:

• Caretakers or loved ones helping elderly parents
• Persons age 55 and older who are thinking of changing their living situation

Results:

Increased ROI on marketing budget through lead conversion to different programs.