Dental School Video

School of Dentistry and Oral Health

Goal:

Strengthen the Institution’s position as community outreach leader that increases access to dental healthcare.

Tactic:

Create a connective video to be utilized to communicate the vision of the new school to the visiting accrediting body.

Target:

• Visiting accreditors
• Prospective students
• Community stakeholders

Results:

One of the top leveraged videos in the network. The video did its job of communicating the vision to the accreditors, and has been an ongoing tool for community fund development and student recruitment.