Def Con Tradeshow Booth

Technology University

Goal:

Establish the client as the stand-out advancing technology university that offers the best fit degrees for prospective students’ technology passions.

Tactic:

Showcase the university’s elite technology degrees at Def Con as part of an integrated recruitment strategy.

Target:

• Prospective students
• People interested in a technology degree

Results:

The booth was a fan-favorite and helped increase inquiries.