Create Your Own Zombie Social Campaign

Technology University

Goal:

Reach prospective students and their influencers to pique their interest in a game studies technology degree and position the university as a unique education opportunity.

Tactic:

Create an ad series for the university’s game studies degree family.

Target:

• High schoolers interested in game studies
• Young adults interested in a game degree

Results:

Increased awareness for degree family. Additionally, the agency received two ADDY awards for creative design.