Corporate Identity - Stationery

National wealth advisor lead magnet

Goal:

Strengthen and project the company’s brand identity, and connection to the region where offices are located, with this creative strategy as part of a branding and positioning initiative.

Tactic:

Design business cards with as many as 15 different backs per office with geographically relevant landscape imagery.

Target:

• Referral Sources/Influencers
• Early stage investors
• Midlife and later stage investors
• Existing clients

Results:

Business cards were collated in sets and delivered to each executive. The result was each business card visually reflecting the unique aspects of their region, adding cohesiveness yet distinctiveness to each region to heighten Advisors’ connection with their respective regions and the people.