Corporate Identity - Creative

National wealth advisor lead magnet

Goal:

Effectively communicate the new branding and positioning and identity to all audiences, while generating better name recognition and awareness.

Tactic:

Create a new corporate identity and positioning logo design for publishing and for use on the Internet.

Target:

• Referral Sources/Influencers
• Existing Clients
• Early stage investors
• Late stage investors

Results:

Highly effective in becoming a cognitive memory trigger for target audiences, which helped boost their level of understanding, acceptance, and trust. In fact, the design was so effective FabCom was the recipient of an “Addy” from the American Advertising Awards.