Bad Address Conversion Email

Technology University

Goal:

Create a more engaging online experience to induce more conversion of online leads.

Tactic:

Create custom illustration with fast-engaging animation and dynamic form fields that—when combined—influence greater conversion from leads who provide a bad address.

Target:

• Technology centric educational applicants.

Results:

Shopping cart/form abandonment was reduced by 31% over the next quarter compared to the average of the previous four quarters.