Advanced Tech Video Spots

Technology University

Goal:

Increase awareness and number of applicants for degree programs in artificial intelligence, augmented reality, virtual reality, and robotics.

Tactic:

Produce a future-looking series of scenarios in multiple industries where AI/AR/VR/Robotics might be used together to solve problems and enhance human achievement.

Target:

• High school students
• Anyone interested in AI/AR/VR/Robotics

Results:

Video gained over 1 million views on YouTube in the first week it ran and has seen a 19% higher conversion rate.