Rebranding and Relocating: FabCom’s New Era Begins
In the dynamic realm of marketing and advertising, evolution is not just inevitable; it's imperative. At FabCom, an integrated marketing agency, we're embracing change as a catalyst for growth and renewal. Join us as we embark on a transformative journey that encompasses a new office location and a redefined logo and positioning statement — aimed at propelling us into a future of unparalleled creativity and innovation.
Three decades later, FabCom continues to evolve and grow. We're excited to share some significant changes happening within our Scottsdale marketing agency that reflect our continued commitment to innovation, creativity, and client satisfaction.
Take a look at what’s new:
A New Home for Creativity
We're excited to announce the opening of our new office space in Scottsdale, Arizona (…just across the street from bustling shops and restaurants at Kierland Commons and Scottsdale Quarters). This move symbolizes our commitment to fostering creativity and collaboration in an environment that inspires innovation. From open workspaces to dedicated creative spaces, our new home reflects our vision for the future of marketing.
Our new space is more than just a physical address — it's a testament to our dedication to fostering collaboration, whether in-person or virtual. The FabCom team is thrilled to invite clients (new and tenured) to the freshly renovated space this summer, once we’re all settled in! From strategy sessions to creative campaign brainstorms, we simply can’t wait to make new memories and strengthen partnerships in our future domain.
A Revitalized Corporate Identity
As part of our evolution, we have revitalized our corporate brand identity with a fresh approach to our classic logo. Eagle-eyed clients and partners may have already spotted some instances of our refreshed logo in our team’s email signatures!
Of course, FabCom’s logo still incorporates a stylized knight — this key piece in chess symbolizes strategic power and tactical versatility, perfect for an advertising agency that continues to promise the best of business strategy, creativity, and new technology, for three decades and counting. We’ve kept our knight inspiration as we continue to embody strength, stability, and adaptability. We appreciate how the symbolization of strategic agility and the seizing of opportunities on the chess board translates to our domination of the advertising and marketing space.
Our logo has been reimagined to reflect the agency's dynamic spirit and modern approach to advertising: A bold and vibrant color swap captures the essence of who we are and what we stand for, while staying true to our origins.
In our logo redesign, we've also opted for a font change to reflect a more modern and contemporary look and feel. The new, custom-made FabCom font features sleek, curved lines and a sans-serif style, conveying a sense of sophistication and visually cueing our 30-year-plus evolution, while maintaining a clean and elegant aesthetic. Don’t even ask the team how many different versions of the “f” in “fabcom” we explored and mocked up.
Our new logo will be appearing in more than just our digital communications – keep an eye out for the illuminated exterior signage on our new office’s building!
Redefining Our Purpose
In an ever-changing marketing and advertising landscape, it's crucial to articulate our marketing agency's purpose clearly. After several brainstorming sessions, an abundance of passionate debate, and much thoughtful reflection, we're proud to unveil our new positioning statement: “Unrivaled Strategic Marketing." We feel this statement encapsulates our mission, vision, values, and commitment to delivering exceptional results for our clients.
What’s more, our new positioning statement reflects the reality of FabCom: Our Phoenix marketing agency takes pride in our distinctive approach, which sets us apart in the marketing and advertising industry. With our specialized business-centric marketing expertise and commitment to innovation, we offer a level of service and quality that we firmly believe cannot be found elsewhere. While there are, of course, other players in the marketing and advertising space, FabCom’s unique blend of skills and dedication positions us in a category of our own, ensuring that our clients receive unrivaled ROI. Our new positioning statement is a testament and reminder of that commitment.
Embracing Innovation and Emerging Technology
Change isn't just about new locations and signage; it's about embracing innovation in everything we do. From supporting emerging technologies to pioneering creative strategies, we're dedicated to staying at the forefront of the industry. In our ongoing efforts to push the boundaries of marketing excellence, our HReality team is working on an exciting new suite of experiences for the Apple Vision Pro technology (more info to come soon!), along with other developments for virtual reality and augmented reality applications.
Continuing Our Legacy of Excellence
Amidst all these changes, our dedication to excellence remains unwavering. We're committed to upholding the highest standards of quality, integrity, and professionalism in every aspect of our work. Our clients can trust us to deliver nothing but the best, today and every day – and in the words of our CEO and founder, Brian Fabiano, that means always doing at least a little better today than you did yesterday. In this way, the FabCom team is continuously building a path to increasing excellence and to reaching new heights.
As we embrace change and chart a course for the future, FabCom invites you to join us on this transformative journey. Together, we'll explore new horizons, break new ground, and redefine what it means to be at the forefront of marketing and advertising excellence. At FabCom, the future is bright, and the possibilities are limitless. Contact us, and let's create something extraordinary, together.
