Innovation?
This week, both Google and Microsoft dropped major press releases touting their innovative new products. They combine AI with deep data mining and marketing automation for creating, as one press release states, “meaningful messages at scale.” In other words, they claim the capability to speak meaningfully to each constituent of a mass audience — individually — at any point in their buying cycle. This is pretty much the Holy Grail of marketing. (See links to Microsoft’s and Google’s press releases at the end of this post.)
We should know — we’ve been doing exactly that for our clients at Fabcom for over 15 years. Founder Brian Fabiano first published a book in 2010 describing the development and implementation of the science, methodology, and technology to achieve this: Neuromarketology: Harness Converging Technologies and Diverging Audiences to Create Dynamic One to One Marketing and Astonishing ROI, now in its seventh printing. A new, follow-up volume is being indexed now and will be available soon.
The development of Neuromarketology began when we came across a landmark 2004 study by researchers at CalTech using functional magnetic resonance imaging (fMRI) to “read” subjects’ brains in real time while they engaged with various forms of content. We leveraged the study’s insights in combination with available technology, real-time behavioral, if/then trigger algorithms, and real-time dashboards to engineer a deeper, truer understanding of how consumers engage with messaging — even at levels of which they may not be cognizant.
Today, utilizing maturing technology in partnership with IBM Watson, we can say with confidence our proprietary system of Neuromarketology can effectively and powerfully connect each of your prospects and/or customers individually to the specific aspect or “facet” of your product or service in which they are interested. And we can ensure that those influential individual messages reach prospects and consumers on their device of choice, at the right “hot button” moment of their purchase consideration.
Because we were first, we’ve already thoroughly road tested this next level marketing communication system. Because we’re a mid-sized agency, not an international conglomerate, we can deliver on our promises affordably, rapidly, and responsively.
Google press release:
https://www.thinkwithgoogle.com/consumer-insights/trending-data-shorts/trends-to-help-understand-what-customers-want
Microsoft press release:
https://resources.techcommunity.microsoft.com/project-cortex-microsoft-365/
Learn more about AI-assisted marketing in action with our white paper on AI-Assisted Automated Marketing Funnels here.
As you can see, we have deep expertise in this area, Our dynamic communications experts will be happy to talk with you about augmenting an existing funnel or deploy a successful AI assisted marketing funnel. Contact us at (480) 478-8500 [email protected].
