From the Garden State to the Grand Canyon – My Journey as a Copywriter at FabCom

If you’d asked me a few years ago where I saw myself working, I wouldn’t have guessed it would be as a copywriter at one of the top marketing agencies in Scottsdale. In fact, I couldn’t have predicted a lot of things that have happened in my career — but isn’t that the fun part? Sometimes, the most unexpected opportunities lead to the most rewarding experiences.

I’m originally from New Jersey — a state known for its diners, boardwalks, and hustle and bustle of life along the shore. It’s where I grew up, went to college, and spent most of my life, until one day I decided to leave it all behind. Yes, I traded in my Taylor ham and egg bagels for cactus and sunsets, but the Jersey spirit came along for the ride.

Writing was always my thing — from crafting stories and essays in my English classes to writing for various organizations I was a part of, and even just as a hobby. Writing had always been something I considered as a career, but I’ll admit, I was nervous about making the leap into writing full-time — something so, well, creative.

Out of college, I worked in the tech industry, developing my communication skills in a completely different field. But deep down, I knew my true passion was in writing, and it was time to make the change. I was craving more — I wanted to be more creative. Alongside my tech career, I created content as a hobby — writing blog posts, crafting pictures and captions, and developing ideas just for fun.

When I came across a copywriter position at FabCom, a top integrated marketing agency in Scottsdale, Arizona, everything seemed to align. It felt like the perfect opportunity to combine my love for writing with my growing interest in marketing. So, I clicked "Apply," sent in my resume, and before I knew it, I was packing my bags and heading to the Grand Canyon State.

As part of the interview process, I was given a writing assignment on artificial intelligence (AI) in marketing — a topic I hadn’t written about before. While my background in content creation gave me some familiarity with the subject, and my background in tech helped me understand the technical aspects, it was still a challenge I was eager to take on. Brian Fabiano, FabCom’s CEO, walked me through key concepts from his book Neuromarketology: How to Develop, Implement and Manage Dynamic, Real-Time, Cross-Channel Marketing Campaigns that Generate Astonishing ROI. His insights helped me understand how AI fits into real-time, cross-channel marketing strategies, from personalizing customer experiences to streamlining processes. I submitted the article, got the job, and that marked the beginning of my journey at FabCom.

Arriving in Scottsdale, I knew I had made the right decision. The team at FabCom was filled with energy, creativity, and passion — the perfect environment for a creative copywriter eager to grow. From day one, it was clear that FabCom wasn’t just any digital marketing agency; it was a place where innovative ideas and strategic thinking came together to deliver powerful results for clients.

Working at FabCom has been everything I hoped for and more. No two days are the same here. The variety of projects keeps me on my toes, constantly learning, and I’ve found myself growing as a writer with every new challenge. FabCom’s methodology (coined as Neuromarketology) and its unique combination of strategic insights has been integral in developing hyper dynamic campaigns that truly connect with audiences. Neuromarketology is all about understanding consumer psychology and integrating it into data-driven marketing strategies that lead to impactful outcomes. It’s not just about creativity — it’s about applying creative thinking in ways that speak directly to each individual audience segment and drive tangible impact.

I’ve been fortunate enough to receive guidance and mentorship from colleagues who took the time to help me understand how my writing fits into broader marketing strategies. The constructive feedback I’ve received has pushed me to refine my skills, and I’m constantly learning how to make my writing not just creative, but also strategic.

While my degree in English gave me a strong foundation in storytelling, working at FabCom has taught me to focus on how content fits into broader marketing efforts. I’ve learned how to craft copy that aligns with the client’s marketing goals, where strategy, SEO, dynamic audience targeting, and much more are now integral parts of my process.

One of the things that excites me most about working here is the diversity of clients we serve. From healthcare and education to technology and community advocacy, every project requires a unique approach. I’m always switching gears to meet the specific needs of each client, and this variety keeps my work fresh while pushing me to adapt and learn. It’s a constant reminder of how versatile content development can be, and how vital it is to understand the nuances of each brand’s vision.

At FabCom, storytelling is at the heart of everything we do. Whether I'm working on a blog post, social media content, or a landing page, my goal is always to tell a compelling story that connects with the audience on a personal level. We believe that every brand has a story, and our job is to help bring that story to life in a way that drives engagement and action. Writing for a full-service marketing agency has shown me just how powerful storytelling can be when paired with strategy and creativity, and it’s one of the things I love most about my job.

Looking back on my journey so far, I’m grateful for the leap I took. Moving from New Jersey to Arizona was a big change, but it’s turned out to be one of the best decisions of my career. FabCom has pushed me to grow in ways I never anticipated, and every day brings new opportunities to learn. The road ahead is full of possibilities, and I’m excited to embrace whatever comes next. This is only the beginning, and I can’t wait to see where my path as a copywriter takes me.